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Kévin Dunglas

Founder of Les-Tilleuls.coop (worker-owned cooperative). Creator of API Platform, FrankenPHP, Mercure.rocks, Vulcain.rocks and of some Symfony components.

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How Can JSON-LD Help You Sell More?

Posted on April 3, 2023April 3, 2023 by Kévin Dunglas

By default, all data exposed by the Sylius API and all APIs using API Platform are formatted using JSON-LD, “JavaScript Object Notation for Linked Data”.

This is no accident! Understanding and using JSON-LD can dramatically improve your offers’ reach and enhance the customer experience.

In this talk, we will see how the RDF data model, shared vocabularies such as Schema.org, and the JSON-LD format are must-haves for any merchant who cares about SEO, or who wants to have good and automated integration with popular services such as Gmail and Google Calendar.

Recording of this talk at SyliusCon 2022
Recording of this talk at apidays Paris 2022

Related posts:

  1. Building Decentralized Web Apps with Solid and PHP
  2. API Platform 2.2: GraphQL, JSON API, React admin and PWA, Kubernetes instant deployment and many more new features
  3. API Platform and Symfony: a Framework for API-driven Projects (SymfonyCon)
  4. JSON Columns and Doctrine DBAL 3 Upgrade

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