By default, all data exposed by the Sylius API and all APIs using API Platform are formatted using JSON-LD, “JavaScript Object Notation for Linked Data”.
This is no accident! Understanding and using JSON-LD can dramatically improve your offers’ reach and enhance the customer experience.
In this talk, we will see how the RDF data model, shared vocabularies such as Schema.org, and the JSON-LD format are must-haves for any merchant who cares about SEO, or who wants to have good and automated integration with popular services such as Gmail and Google Calendar.